Epsilon M&A Deal Report - Pernod Ricard Wild Turkey Business
Transaction Multiples for the Valuation of Private Companies

Davide Campari Milano > Pernod Ricard Wild Turkey Business
Announced Date : 08 April 2009
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : Davide Campari Milano
Target: Pernod Ricard Wild Turkey Business
Target Country: United States
Sector of activity : Food & Beverage Industry
Business Description :
> Founded 150 years ago, Wild Turkey is a Kentucky bourbon whiskey distiller and bottler.
> Products include Wild Turkey & Cola, Wild Turkey & Dry, among others.
> Sells a total volume of above 800,000 nine-liter cases each year in over 60 countries.
> Revenues breakdown:
- ~50% of sales come from traditional bourbon and rye whiskies;
- the other ~50% of sales are derived from its American Honey flavored whiskey and a range of pre-mixed RTS products including Wild Turkey & Cola and Wild Turkey & Dry RTS drin ...

Transaction multiples available
EV/Sales | EV/Gross Profit | EV/EBITDA | EV/EBIT | Eq/PBT | P/E | Price to Book | |
---|---|---|---|---|---|---|---|
Historic | |||||||
Current |
: Multiple available
n.s : Multiple calculated, but not significant
Rating ***
Source: Epsilon Research / EMAT

Comparable Transactions
Number of EMAT Reports : (Food & Beverage Industry) = 743
Example of comparable transactions on EMAT (same sub-sector):
Date | Acquirer | Target | Country | Multiples | See details |
---|---|---|---|---|---|
15/03/2016 | Davide Campari Milano (Gruppo Campari) | Societe des Produits Marnier Lapostolle (Grand Marnier) | France | 0 | |
03/11/2014 | Grupo Cuervo SA de CV (Jose Cuervo Overseas) | Old Bushmills Distillery Company | United Kingdom | 0 |
Source: Epsilon Research / EMAT
This report is accessible on EMAT, the reference database for private company acquisition multiples
Example of EMAT Report : click here
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