Epsilon M&A Deal Report - Brand Addition Ltd and Kreyer Promotion Service GmbH

Transaction Multiples for the Valuation of Private Companies

B270 Vermoegensverwaltung GmbH and HIG Milan UK Bidco Ltd > Brand Addition Ltd and Kreyer Promotion Service GmbH

Announced Date : 16 February 2012

Type : LBO (Leverage Buy Out)

Deal Value : Yes

Acquirer : B270 Vermoegensverwaltung GmbH and HIG Milan UK Bidco Ltd

Target: Brand Addition Ltd and Kreyer Promotion Service GmbH

Target Country: United Kingdom

Sector of activity : Personal & Household Goods

Business Description :

> Founded in 1986, Brand Addition Ltd

No EMAT : 32579

Transaction multiples available

EV/Sales EV/Gross Profit EV/EBITDA EV/EBIT Eq/PBT P/E Price to Book
Historic
Current

: Multiple available

n.s : Multiple calculated, but not significant

Rating ***

Source: Epsilon Research / EMAT

Comparable Transactions

Number of EMAT Reports : (Personal & Household Goods) = 505

Example of comparable transactions on EMAT (same sub-sector):

Date Acquirer Target Country Multiples See details
06/02/2006 Private Group Led By Endless LLP Neville Johnson (Offices) Ltd United Kingdom 0
24/02/2012 Private Group led by Fondations Capital Buffet Group Wind Instruments (Buffet Crampon) France 0

Source: Epsilon Research / EMAT

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