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This report is accessible on EMAT, the reference database for private company acquisition multiples



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Transaction Multiples for the Valuation of Private Companies

Publicis Groupe / Soft Computing

No EMAT : 95408
Announced Date : 20/12/2018
Type : Acquisition of Majority Stake
Deal Value : Yes
Acquirer : Publicis Groupe

Target : Soft Computing
Country : Paris
Sector of activity :
  • IT Consulting & Services > IT Services > IT Consulting
  • Marketing Services > Marketing & Communication Services > Media - Communication > Digital Marketing Agencies
Business Description :
Founded in 1984 by Eric Fischmeister and Gilles Venturi, Soft Computing provides data science, digital marketing, and big data technology services. > Offers: consulting, change management, digital...

Transaction multiples available
Gross Profit
P/E Price
to Book
Rating : ***
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « IT Consulting » = 103
  • Number of EMAT Reports / sub-sector « Digital Marketing Agencies » = 79
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
03/05/2018 Hypoport Value Germany *** 95854
06/04/2016 Private Group led by Cinven Partners TINSA Tasaciones Inmobiliarias Spain * 95881

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

EMAT Report

► Each EMAT Report includes the detailed analysis of the transaction: deal rationale and structure, target business lines and financials (restated), valuation multiples (calculation and analysis).


► Example of EMAT Report